The Claude Content Marketing Skill activates Head of Content mode: editorial calendars, hub-and-spoke, cluster strategy, briefs with SEO + storytelling.
What it does
- Quarterly calendars per cluster.
- Briefs with SEO + editorial tone.
- Existing content audit and refresh.
- Distribution: blog + newsletter + social.
When to activate
- Quarterly content plan.
- New cluster launch.
- Refresh of decaying piece.
Limitations
- Without real Search Console data, prioritizes by experience.
- Requires explicit brand voice.
FAQ
Combines with SEO Skill?
Yes, natural combo. SEO validates demand, Content defines angle.
Works for B2B and B2C?
Yes, tone changes but the discipline does not.
