Make

What is Make (formerly Integromat)?

Make (formerly Integromat) is a visual automation platform that lets you connect apps and build automatic workflows — called scenarios — without coding. Where other automation tools think in linear steps, Make works with a visual blueprint-style canvas where you can see, branch and control exactly how data flows between your apps.

With 1,500+ app integrations and much more power than Zapier for complex flows, Make has become the favorite tool for marketing agencies, automation consultants and technical teams who want more control over their automations without writing code.

Who is Make for?

• Marketing agencies and freelancers managing multiple clients who need to automate reports, posts and leads.
• Sales teams who want to sync CRMs, enrich leads and automate follow-up sequences.
• Developers and automation consultants building solutions for clients.
• Ops and processes (RevOps, BizOps) connecting complex tech stacks.
• Entrepreneurs who want to build backoffice systems without hiring developers.

Core features

1. Visual scenario canvas

Make’s visual editor is its main differentiator. Each module (trigger or action) appears as a circle on an infinite canvas. You connect modules with lines and see how data flows from one app to another. You can add branching, filters, iterators, aggregators and conditional paths visually with no code.

2. Advanced data transformation

Unlike Zapier, Make has powerful tools to transform data inside the flow: text functions (split, replace, parse), math functions, array and JSON object handling, iterators to process lists one element at a time, and an HTTP module to call any API with full control over headers and body.

3. Error handling and retries

Make lets you configure exactly what happens when a module fails: retry N times, ignore the error and continue, redirect to the error handler, or pause the scenario and notify. Essential for production automations.

4. 1,500+ integrations

Google Workspace, Microsoft 365, Slack, Notion, HubSpot, Salesforce, Shopify, WooCommerce, Airtable, OpenAI, Anthropic and hundreds more. If an app has a public API, Make’s HTTP module can connect it.

5. Webhooks and real-time execution

Make can react to events in real time via webhooks: a Shopify purchase, a form submission, a new lead in your CRM. Webhooks are processed in seconds, not the 5-15 minute intervals of Zapier’s basic plans.

Real-world use cases

Automatic lead enrichment

Trigger: new contact in HubSpot. Make calls the Clearbit API to get company data, LinkedIn to verify the role, and Hunter.io to validate the email. The HubSpot contact is updated with all enriched data, and if the company exceeds a certain size, a task is automatically created for the sales team.

Weekly metrics report

Every Monday at 8:00, Make pulls data from Google Analytics, Google Ads and Facebook Ads, formats it into a table, generates a summary with GPT-4 and sends the report by email and Slack. Without touching a dashboard.

Multi-step order processing

New WooCommerce order → update Airtable stock → create invoice in QuickBooks → send personalized confirmation by email and WhatsApp → notify logistics team in Slack → if order exceeds $200, add the customer to a Mailchimp VIP sequence.

Content automation with AI

Your industry RSS → Make processes each new entry → calls Claude/GPT-4 to generate a summary and 3 tweet variants → posts to Twitter/X, LinkedIn and schedules in Buffer. A flow that turns any article into a social thread automatically.

Pricing and plans

Operations are Make’s “consumption”: each module in each run uses 1 operation. A 5-module scenario running 1,000 times uses 5,000 operations. Core plan covers most small/medium use cases.

Make vs. Zapier vs. n8n

Pros and cons

Frequently asked questions about Make

Is Make better than Zapier in 2026?

It depends on the use case. Zapier is easier for simple 2-3 step automations and has more integrations (6,000+ vs 1,500+). Make clearly wins for complex flows with conditional logic, data transformation and error handling. For agencies and technical teams, Make almost always wins on price-to-power ratio.

How many operations do I need for my automations?

Multiply the number of modules in your scenario by the number of monthly runs. A 5-module scenario triggered 500 times/month = 2,500 operations. The Core plan (10,000 ops) handles multiple active scenarios easily. Make also has an operations calculator on its website.

Does Make work with OpenAI and other AI models?

Yes. Make has native modules for OpenAI (GPT-4, DALL-E), Anthropic (Claude) and other AI APIs. You can also connect any model via the HTTP module. This makes it an excellent platform to build AI agents and flows that combine automation with artificial intelligence.

Is my data safe in Make?

Make is headquartered in Prague (Czech Republic) and is GDPR compliant. Scenario data is processed on European servers. Data in transit is TLS-encrypted. Make does not store data that flows through scenarios long-term (only temporary debugging logs). For maximum privacy, consider self-hosted n8n.

Related reads on NodoAI

• n8n · self-hosted automation alternative.
• Zapier AI · the easiest automation tool.
• Notion AI · for automating knowledge workflows.
• Make vs n8n 2026