The Claude Copywriting Skill turns Claude into a senior copywriter: headlines, emails, landings, ads, sequences. Not a generic generator, a copy framework with specific voice, benefit, social proof and CTA.
What it does
- Headlines using AIDA, PAS, BAB, 4U.
- Email sequences (welcome, lead nurturing, launch).
- Landings with information hierarchy.
- Ads for Meta/Google/LinkedIn.
- Rewriting: cut excess, remove passive voice, simplify.
When to activate
- Product launch.
- Low-converting landing.
- Email sequence for an info-product.
- Paid campaign brief.
Core instructions
SKILL.md mandates: start with audience + pain + benefit before any headline; active verbs; cut 30% of words; never clichés (“unlock your potential”); specific measurable CTA.
Real use cases
- Rewritten landing: +40% conversion.
- 7-email sequence for course: 18% open + 4% conversion.
- Headline A/B test with 5 variants.
- Meta ads with 3 differentiated angles.
Honest limitations
- Needs brand voice examples to not sound generic.
- Without real testing, outputs are hypotheses.
- Cultural localization needs a native human.
Frequently asked questions
Does it replace a copywriter?
No. Accelerates drafts and testing. Human copywriters define positioning, voice and real-world testing.
Combines with SEO Skill?
Yes: SEO defines keywords + intent, Copy defines how to say it to convert.
Better for B2B or B2C?
Both. Tone and frameworks change, but the discipline is the same.
